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About Sutcliffe Trading
Our Story
Established in 1988, Sutcliffe Trading has grown from a local timber supplier to a trusted name in New Zealand's forestry industry
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Meet the team behind Sutcliffe Trading on LinkedIn
Our Mission
Our mission is to provide high-quality, sustainable timber solutions while fostering strong relationships with our clients and partners.
Why Choose Us
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Decades of industry experience
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Commitment to sustainability​
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Customised timber solutions
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Nationwide distribution
Our Team
Sutcliffe Trading was founded in 1988 by Bill Sutcliffe, a true stalwart of New Zealand’s timber industry. With decades of experience and deep relationships across the forestry and manufacturing sectors, Bill built the company on trust, integrity, and hands-on industry knowledge.
Now retired, Bill has passed the torch to George Harman, our current CEO. George brings a fresh perspective and a digital-first approach, continuing Sutcliffe’s legacy while expanding its role as a market maker in New Zealand’s evolving timber supply chain.
Under George’s leadership, we’re combining the best of traditional timber trading with modern technology to make procurement faster, more transparent, and more accessible to businesses across the country.

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